The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Larry H. Miller Subaru Boise dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities, non-profits and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is our goal to enrich the lives of those around us and make the communities that we do business in better places because we are here.
Idaho Humane Society, The World Center for Birds of Prey, Meridian Canine Rescue
Boise Parks & Recreation, Selway Bitterroot Frank Church Foundation
Boise Bicycle Project, Sage International School, Wild Hearts Idaho
Idaho Youth Ranch, Boise Rescue Mission, Metro Meals on Wheels, Idaho Foodbank
Intensive Healing Therapy, Leukemia and Lymphoma Society, Wellright
Love Promise Stories from Larry H. Miller Subaru Boise
Subaru and Larry H. Miller Subaru Boise believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Boise Subaru Sponsors Free Breakfast for Our Veterans at Stand Down Event - Cassidee M
At Larry H Miller Subaru, we believe in honoring the men and women who have served our country. As part of our ongoing commitment to the Subaru Love Promise, we were proud to sponsor breakfast at this year’s Veterans Stand Down event. To make the morning special, we partnered with locally owned Bad Boy’s Burgers to provide 350 hot, handmade breakfast burritos for veterans and their families in attendance. This partnership not only supported a beloved Boise restaurant but also ensured that every guest started their day with a warm, nourishing meal. The Stand Down event offers vital resources, support, and community connection for our local veterans. We’re humbled to have played a small part in showing our gratitude to those who have given so much. At Boise Subaru, we know that love is more than a word—it’s action. Supporting our veterans is just one way we can give back to the community that gives us so much. Together, with partners like Bad Boy’s Burgers, we’re proud to make a difference, one meal—and one act of love—at a time.
Boise Subaru Hosts Annual Idaho Subaru Club Meet - Cassidee M
At Larry H. Miller Subaru, we know that Subaru is more than just a car, it’s a community. This September, we were honored to host the Idaho Subaru Club for an unforgettable meet filled with food, friends, and of course, Subarus of every shape and style. Local Subaru enthusiasts gathered at our dealership to share their passion and showcase the unique builds that make the Subaru community so special. From lifted unique classics to WRX performance models and everything in between, it was a car show that truly celebrated the creativity and individuality of our local Subie fanatics. Guests enjoyed delicious food, swapped stories, and connected over the shared love of adventure and Subaru. It was more than just a car meet—it was a chance to celebrate the bonds that bring us together, both on and off the road. Events like this embody the Subaru Love Promise, reflecting our commitment to creating spaces where people feel welcome, supported, and inspired. We’re grateful to the Idaho Subaru Club and all who joined us to make the day such a success, and we look forward to many more opportunities to celebrate the Subaru spirit with our community.
Boise Subaru Loves Learning - Cassidee M
At Boise Subaru, we believe that learning opens the doors to brighter futures. That’s why, as part of the Subaru Loves Learning® initiative, we joined Subaru of America and Adopt A Classroom to help ensure students and teachers have the tools they need to succeed. Since 2015, Subaru and AdoptAClassroom.org have partnered together to support education nationwide—donating more than $76 million to schools and classrooms in need. This year, we were proud to continue that commitment right here in our community. For the 2025–2026 school year, we sponsored six classrooms at Frontier Elementary, providing each with a bin of most-needed supplies like glue sticks, Expo markers, pencils, tissues, and Clorox wipes. These everyday essentials help reduce the financial burden on teachers and allow students to focus on what matters most—learning and growing. We are incredibly honored to support the educators who play such an important role in shaping the next generation. Thank you, teachers, for all that you do. From all of us at Boise Subaru—Happy Back-to-School Season!
Boise Subaru Sponsors Back To School with Boise Rescue Mission - Cassidee M
At Subaru, we believe every child deserves to start the school year with confidence, comfort, and the joy of being themselves. That’s why, as the 2025–2026 school year approaches, Boise Subaru partnered with the Boise Rescue Mission to sponsor six children right here in our community. With the help of the mission’s team, we received each child’s list of likes and dislikes and set out to build wardrobes that reflect their unique personalities. From favorite colors to personal styles, every piece was chosen with care, so that when they step into their classrooms this fall, they feel supported, celebrated, and ready to shine. This effort is more than a shopping trip, it’s a reflection of what the Subaru Love Promise means to us: showing up for our neighbors in meaningful ways. We are proud to be more than just a car dealership, and we know this kind of impact is only possible because of our dedicated team and the incredible guests who choose to be part of our Subaru family. Together, we’re driving kindness forward—one child, one classroom, one future at a time.
Boise Subaru Cooks and Cleans for the Ronald McDonald House - Cassidee M
At Boise Subaru, we believe in the power of togetherness — especially when it comes to supporting families facing challenging times. As part of our commitment to the Subaru Love Promise and the Subaru Loves to Care initiative, our team recently spent the day at Ronald McDonald House Charities of Idaho to spread a little summer joy. With picnic vibes in full swing, we rolled up our sleeves and prepared a heartfelt homemade meal for the resident families, featuring nostalgic favorites like pigs in a blanket, cowboy caviar, red, white, and blue mini cheesecakes, and gooey s’mores bars. It was our way of offering comfort, care, and a sense of normalcy to those far from home while their children receive medical treatment. But the day didn’t stop there — our team also jumped in to help around the house, pitching in on cleaning and tidying up rooms to help lift the daily load for staff and families alike. Because at Boise Subaru, love is more than a feeling — it's what we do. We’re honored to support RMHC Idaho and the families they serve, and we remain committed to making a positive difference in the lives of those in our community — one small act of love at a time.
Boise Subaru Loves To Care - Cassidee M
As part of the Subaru Love Promise and the Subaru Loves to Care initiative, Boise Subaru proudly partnered with the Leukemia & Lymphoma Society to deliver warmth and comfort to those facing one of life’s toughest battles. This July, our team visited the St. Alphonsus Cancer Care Center with a heartfelt donation of 80 cozy blankets, each one meant to offer a small moment of comfort to individuals currently undergoing treatment. While we can’t take away the hardships of treatment, we hope these blankets serve as a gentle reminder that they are not alone — that our community stands with them. At Boise Subaru, we believe that showing love is more than words; it’s action. Whether it's delivering comfort, sparking hope, or simply showing up, we are committed to caring for those who need it most. Because at Boise Subaru, love is what makes a Subaru — and our community — special.
Larry H. Miller Subaru Boise Supports Boise Rescue Mission - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in BOISE, this is a harsh reality. Helping others strengthens communities, which is why Larry H. Miller Subaru Boise is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Larry H. Miller Subaru Boise have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Larry H. Miller Subaru Boise donated 120 coats to Boise Rescue Mission. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Boise Subaru Volunteers with Discovery Center of Idaho - Cassidee M
Boise Subaru is dedicated to showing up for the future and that means fostering the young minds who will shape it. Our team of volunteers visited the Discovery Center of Idaho to help prepare materials for their upcoming “Going Places” exhibit, a hands-on experience designed to spark curiosity around movement, transportation, and innovation. A fitting experience. The Discovery Center of Idaho is a beloved nonprofit science museum in the heart of downtown Boise, dedicated to inspiring a lifelong love of STEM through interactive exhibits, camps, and educational programming. Our volunteers spent the day assembling kits, organizing supplies, and pitching in wherever needed—laying the foundation for an exhibit that will empower kids and families to explore the science behind how we move through the world. It was a day of teamwork, laughter, and purpose—and a powerful reminder that sometimes the smallest tasks can help launch the biggest ideas. Through our Subaru Love Promise, our commitment to Love Learning, and our drive to support the Boise community, Boise Subaru is proud to support spaces that make discovery possible.
Boise Subaru Loves The Earth Through Their Community Garden - Cassidee M
At Boise Subaru, we believe that love grows where it’s planted—literally. As part of our commitment to the Subaru Love Promise and our Love the Earth pillar, our team recently kicked off the 2025 garden season by adding fresh new plants to our beloved community garden. With helping hands, hopeful hearts, and a whole lot of dirt under our nails, we came together to revitalize this special space that serves local families, community members, and pollinators alike. From vibrant vegetables to native blooms, every new addition was chosen with intention—nurturing sustainability, wellness, and connection. This isn’t just gardening. It’s community building. It’s climate action. It’s love, in full bloom.
Camp Rainbow Gold: A Break from Cancer - Heather H
“The doctors saved my life, but Camp Rainbow Gold saved my future.” - Larissa, Camper. Subaru Love Promise’s support will play a vital role in helping us create unforgettable experiences for Idaho’s children diagnosed with cancer. After all, experiences should define childhood—cancer should not. For more than 40 years, Camp Rainbow Gold has served Idaho children and their families. It’s through contributions like this one that we can sustain our programs, while expanding our reach and impact. At Camp Rainbow Gold, we enhance the spiritual, mental, and physical well-being of children diagnosed with cancer and their families. Serving more than 400 Idaho family members each year—at no cost to them—they experience unforgettable outdoor experiences that inspire curiosity, foster confidence, and support emotional healing. And they find their people, those who understand and accept them without explanation. This support empowers our campers to rise above the challenges of cancer, transforming their journeys from ones of hardship to ones of resilience and growth. Subaru Love Promise’s donation is a gift that supports our incredible mission of hope and healing!
