What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Larry H. Miller Subaru Boise dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities, non-profits, and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is the goal of the Larry H. Miller company that we enrich the lives of those around us and make the communities that we do business in a better place because we are here.

Idaho Humane Society, The World Center for Birds of Prey
Selway Bitterroot Frank Church Foundation, Boise Urban Garden School
Boise Bicycle Project, Sage International School
Rake Up Boise, Boise Rescue Mission, Big Brothers Big Sisters of Southwest Idaho
Leukemia and Lymphoma Society, Wellright

Subaru Love Promise Heart

Love Promise Stories from Larry H. Miller Subaru Boise

Working together to share the love of gardening  –  Lisa D

Working together to share the love of gardening

Larry H. Miller Subaru and Boise Urban Garden School (BUGS) put in an amazing vegetable and pollinator garden this year that adds a huge element for the public to enjoy while visiting Boise Subaru. This garden helps educate about the importance of eating healthy local food; which is at the core of BUGS mission. Patrons are able to pick a vegetable, a bunch of herbs, or just wander through the garden. Through generous support, Larry H. Miller Subaru helped BUGS reach even more students in their classrooms and at their garden facility. Thanks for helping us continue to grow healthy communities and inquiring minds.

See Spot Walk 2017  –  Amanda S

Larry H. Miller Subaru is proud to be the "Best in Show" sponsor for this year's See Spot Walk event benefiting the Idaho Humane Society. See Spot Walk draws more than 3,000 dogs and their people each year. It is Idaho’s largest dog walk and one of the Idaho Humane Society’s biggest fundraisers of the year. The Idaho Humane Society (IHS) is Idaho’s largest and oldest animal welfare organization and veterinary medical charity. The IHS is a private 501(c)3 organization that relies on donations to provide programs and services that benefit animals in Idaho. Each year, IHS cares for and shelters over 13,000 lost, abandoned, abused and neglected companion animals of all types. IHS continues to grow and meet the demands to shelter, feed, provide medical attention to, and find adoptive homes for abandoned and abused animals; to educate Idahoans about the proper care of their own pets; to prevent animal overpopulation and to promote kindness to animals.

Subaru Loves Learning Local Book Donations  –  Amanda S

Subaru Loves Learning Local Book Donations

Through the Subaru Loves Learning initiative this August, we were excited to partner with the American Association for the Advancement of Science (AAAS) to provide award winning science books to local schools, South Junior High School and Jefferson Elementary School. AAAS is a nonprofit organization that helps gives children greater access to science books and is an industry leader for information on innovation and the latest developments in science. "The books were such an amazing gift and our Librarian has already started setting up a "New in the Library" display for our families. We really appreciate your gift and your consideration of some of our families and schools. You rock!" - Ted Totorica, Principal, Jefferson Elementary

Little Brother of the Year Tours the Shop  –  Amanda S

Little Brother of the Year Tours the Shop

Larry H. Miller Subaru was the presenting sponsor of Magical Moments 2017, the annual gala of Big Brothers Big Sisters of Southwest Idaho. During the gala, we had the chance to meet Jordan, the Little Brother of the Year. Jordan and his Big Brother, Chris, enjoyed fixing up an antique car together which inspired us to invite Jordan on a tour of our shop this summer. Jordan was thrilled that he recognized some of the tools and parts used in the shop and is excited to keep working on cars to see if he would like to pursue a career in the automotive industry. We had a great time hosting Jordan and the BBBS crew and we hope to see Jordan again in the future pursuing his dreams!

Working Together to Help Hurricane Victims  –  Amanda S

Working Together to Help Hurricane Victims

When we heard about all of the devastation in Houston after Hurricane Harvey, we knew there had to be some way we could help. We reached out to several Subaru retailers in the area and got in touch with North Park Subaru Dominion in San Antonio, TX. They were just far enough away to be spared from the devastation but close enough to help. They agreed to accept any supplies we could provide and were committed to getting them into the hands of the people that needed them the most. Our community came together and we shipped several boxes of supplies including socks, underwear, hygiene products, toothbrushes and diapers. Thank-you to everyone who donated and to the North Park Subaru Dominion crew for your generosity and commitment to helping those affected by this horrible disaster. We are so proud to be part of our local and Subaru communities!

Subaru Loves to Care  –  Susie W

Subaru Loves to Care

In their second year of participating with LLS in the Subaru Loves to Care program, Eric and Amanda with Larry Miller Subaru really came to embrace the program. Having missed the blanket delivery last year, they were excited to be involved with this aspect of the program this year. Listening to local cancer survivor Derek's story, they learned more about the needs and challenges of cancer patients in our community. Larry Miller Subaru is proud to offer comfort and encouragement to patients by providing blankets and care cards. They understand the importance of what LLS is doing and became a sponsor of our local Light The Night event this year!

Subaru and NWF Loves the Earth  –  Kristin G

Subaru and  NWF Loves the Earth

Middle school students working in the Sage garden to weed the area around our new plants. Thanks Subaru!

Sage International School Garden  –  Kristin G

Sage International School Garden

It is not often that one hears the sentiments, “nothing smells quite as good as fresh dirt on your hands” or “pulling weeds is so satisfying” from middle school students, yet these were a few of the thoughts that middle school students at Sage International School have expressed this spring working in the Sage native plant and learning garden supported by Larry Miller Subaru through the Subaru Loves the Earth program. Larry Miller’s generous donation provided a wide range of garden necessities and funded the purchase of native plants, garden tools and habitat components to enhance our educational garden. Each time students venture out to the garden space they discover something fascinating ranging from colorful caterpillars, to agile dragonflies, baby quail and even a flower that smells like chocolate. We are so grateful for the commitment that Larry Miller Subaru has demonstrated to enhancing the educational experiences of our students through supporting Sage's school garden. Thank you Larry H. Miller Subaru!

Engaging the Public in Conservation  –  Tate M

Engaging the Public in Conservation

Our mission at The Peregrine Fund is to conserve birds of prey around the world. This past year we had conservation projects in 24 countries, including crucial efforts to recover the Endangered California Condor and Aplomado Falcon in the United States. However, one of our most important endeavors is underway right here in Boise, Idaho. At The World Center for Birds of Prey we work to make the science of conservation understood. We help people to answer the question of why it is important to save species. Since 2010 Larry Miller Subaru has been a steadfast supporter of our educational mission. They’ve provided us with wheels so we can bring our educational programming into the community, and they sponsor numerous events throughout the year. Our most popular event, Fall Flights, has been sponsored by Larry Miller Subaru since the inception of the program! We are successful because of the support from our community partners and I am proud to report that Larry Miller Subaru has been an outstanding partner.

Sharing the love of pets!  –  Lisa S

Sharing the love of pets!

Larry Miller Subaru has been incredibly supportive of the nearly 13,000 animals who come through the Idaho Humane Society's shelter each year. Many of the animals who come through our doors require medical and sheltering care. Money that has been donated from Larry Miller Subaru helps us take care of our furry friends. We have partnered with them on micro chip clinics, mobile adoptions and promoting See Spot Walk our largest community fundraiser here in Boise Idaho. Our heartfelt thanks to all of you at Larry Miller Subaru for your genuine care for the animals.

LHM Subaru and LLS Spread Messages of Hope  –  Amanda S

LHM Subaru and LLS Spread Messages of Hope

With the help of the Boise chapter of the Leukemia and Lymphoma Society, Larry H. Miller Subaru was able to donate sixty blankets and several “messages of hope” written by customers and employees to cancer patients at St. Luke’s Mountain States Tumor Institute. The messages of hope were collected at the dealership throughout the month of June. Bracelets were also given away to help raise awareness for blood cancers. It was such a pleasure to visit with the patients and hospital staff. Thank-you to all of our customers that stopped in to share a message of hope and help us make this a very successful and enlightening event.

Larry Miller Subaru Loves the Earth & Butterflies  –  Amanda S

Larry Miller Subaru Loves the Earth & Butterflies

Join us for our Subaru Loves the Earth initiative during the month of April! We are partnering with the National Wildlife Foundation for the Butterfly Heroes Program to raise awareness and education on the declining population of the monarch butterflies. We have a butterfly habitat planter at the store to help the monarchs and other pollinators. Stop in to learn more about the program and pick up some complimentary milkweed seeds to do your part at home!

Pet Microchip Event  –  Eric S

Pet Microchip Event

1 in 3 pets will go missing sometime in their lives. In order to ensure that our furry friends are able to make their way back home, Larry H. Miller Subaru partnered with the Idaho Humane Society to offer a free microchipping event for Subaru Loves Pets month. The showroom was filled with pets of all kinds and we were honored to help our community keep their pets safe.

Larry H. Miller Subaru School Supply Drive  –  Jesse R

Larry H. Miller Subaru School Supply Drive

Thank-you to Larry H. Miller Subaru and the local community for their generous donation of school supplies to Shadow Valley Elementary School. The school supply drive provided hundreds of dollars worth of much needed school supplies for our students and teachers. With the proper supplies and resources, our students are better prepared for success. Thank-you Larry H. Miller Subaru for your commitment to making our community a better place!

Larry H. Miller Subaru Loves the Earth  –  Eric S

Larry H. Miller Subaru Loves the Earth

When our team at Larry H. Miller Subaru was approached by Subaru of America regarding Subaru Loves the earth event we were excited. Truth is we didn't know much about the program but we figured if it was good for the earth then it was good for us. So we put out the huge recycling bins. We put up the posters and we let the community know about the event our all of our social media channels. Things were slow at first. People didn't know the difference between E-Waste and plain old garbage. However, when our salesman spoke about the program and that we could recycle their old CRT TVs and Cell phones our customers started bring them in. First it was an old cell phone, then an old laptop followed by a monitor. Well it just kept piling up and by the end of the month we had over 700 lbs of E-Waste. It feels good to have the opportunity to see the E-Waste get recycled rather than ending up in the bottom of our landfills.

Feed the Need Event  –  Eric S

Feed the Need Event

On december 15th Larry H. Miller Subaru partnered with Tamarack ski resort to host the 2nd annual feed the need event. The goal of the feed the need event was to collect food and cold weather clothing for friends in valley county about 2 hours north of boise. To ensure the event was a success we brought in Idaho's most popular morning news team from channel 7. Then we rolled into a radio remote from mix 106. With the help of our staff and all the volunteers we were able to collect 5,200 meals. 200 coats and countless cold weather clothing items. We are already looking forward to feed the need 2015.