The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Larry H. Miller Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities, non-profits and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is our goal to enrich the lives of those around us and make the communities that we do business in better places because we are here.

Idaho Humane Society, The World Center for Birds of Prey, Meridian Canine Rescue

Boise Parks & Recreation, Selway Bitterroot Frank Church Foundation

Boise Bicycle Project, Sage International School, Wild Hearts Idaho

Idaho Youth Ranch, Boise Rescue Mission, Metro Meals on Wheels, Idaho Foodbank

Intensive Healing Therapy, Leukemia and Lymphoma Society, Wellright

Did Larry H. Miller Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Larry H. Miller Subaru

Subaru and Larry H. Miller Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Driven To You! - Mary R

Last week, Braxton from Larry H. Miller Subaru Boise drove to the Senior Connection and delivered our newest Caregiving vehicle! This car will help us stay safe on the road while supporting our seniors with day to day activities and transportation. Thank you Braxton for taking the time to deliver this car so we can continue providing essential transportation for our senior community!

The Senior Connection
Driven To You!

Standing Tall in the City of Trees - Chris D

Larry H. Miller Subaru staff from multiple departments recently bundled up to volunteer on the Boise Greenbelt for the day to help protect trees from the elements [and pesky beavers] for the winter. Despite the cold temps, rain and snow flurries(!), the crew diligently aided Boise Parks and Recreation's efforts to keep the many mighty Black Cottonwoods anchoring the City of Trees' premier walking trail standing tall. Employees cleaned up and wrapped dozens of trees along a very popular stretch of the Greenbelt right along the river in Southeast Boise. We love branching out and showing our green roots to aid community projects that preserve our natural [and beautiful] habitat!

City of Boise Parks and Recreation
Standing Tall in the City of Trees

Boise Dealerships Stay in the Spirit of Giving - Chris D

Larry H. Miller Subaru's GM Ty Leuthold, along with managers from the three other Boise dealerships in the LHM Auto Group, proudly presented a $20,000 grant in December 2021 to Children's Home Society of Idaho in support of their Community Support Program to help meet the mental health needs of local Idaho children suffering from abuse, grief, depression, eating disorders, self-esteem issues and more through specialized therapy, counseling, and other crucial services often overlooked, especially for kids. Children’s Home Society of Idaho currently provides support to 90+ families each day regardless of their ability to pay. Now, we hope their Community Support Program, and its five-decade legacy, can reach and help even more! This gift was made on behalf of Larry H. Miller Charities, a fund largely made of employee contributions.

Children's Home Society of Idaho
Boise Dealerships Stay in the Spirit of Giving

Boise Subaru Adopts Classrooms at Koelsch Elem. - Chris D

Earlier this fall, staff visited Koelsch Elementary School in Boise to proudly present teachers supplies the community collected for our six adopted classrooms during Subaru Loves Learning month. [Trust us, everyone was smiling!] We later received the nicest and most pleasant surprise: letters from Ms. Schroeder's 4th grade class at Koelsch. We truly appreciate these notes and loved hearing about the fun additions to their room. (Teaming with, Larry H. Miller Subaru is one of 600+ Subaru dealers nationwide supporting education by providing local students with some of the resources needed to help ensure a successful school year.)

Boise School District
Boise Subaru Adopts Classrooms at Koelsch Elem.

Helping Those Who Need It Most - Chris D

Our hearts are as full as these carts are! Customers, community members and staff donated 340 sets of pajamas and other winter clothes for local families in need as part of Larry H. Miller Dealerships' annual Driven to Assist initiative. Overflowing our showroom rally car trunk and backseat, contributions nearly doubled last year's gifts. We then joyfully met the other Larry H. Miller Boise dealerships at the Boise Rescue Mission Ministries warehouse to drop off all the items. The collection will be distributed to individuals and families staying at City Light Home for Women & Children (who we also visited to donate blankets), River of Life Men's Mission and Valley Women and Children’s Shelter in Christmas packages. Being part of such a generous community doing good never gets less gratifying!

Boise Rescue Mission Ministires
Helping Those Who Need It Most

Hope Given Through Warmth - Jason B

We at Boise Rescue Mission Ministries received a generous donation from Larry H Miller Subaru Boise including blankets, pajamas, and coats for homeless and low-income families in the Treasure Valley. As we look forward to serving hundreds of needy and homeless families this Christmas season, we thank God for the generous support of our friends at Larry H Miller Subaru Boise. There is no season more important than the Christmas season at the Rescue Mission as we provide hundreds of meals, gifts for children and adults and warm clothing. The support from Larry H Miller Subaru will help us cover every need and bring hope and warmth to our Guests. The generously donated items will play a critical role in restoring hope to our homeless neighbors this holiday season. Thank you Larry H Miller Subaru!

Boise Rescue Mission
Hope Given Through Warmth

Helping Fund Goal of Youth Residential Care Center - Stacey M

All we can say is WOW! Thank you so much to our compassionate friends at Larry H. Miller Subaru Boise for their generous gift to the Idaho Youth Ranch Residential Center for Healing & Resilience. We're so grateful for your support. Here’s what it means and how it will help: Hailey came to Idaho Youth Ranch when she could no longer carry the burden of early abuse and neglect. At sixteen, she attempted suicide and, following her hospital stay, came to Idaho Youth Ranch Hays House. She spent the early years of her life in a home where addiction and violence were the norms. Despite being adopted when she was five, the trauma she experienced before she could read or write has haunted her entire life. You gave her the safety and therapy she needed to see that she was in a state of crisis, but Hailey needed more. Sadly, there was nowhere in Idaho for her to go… yet. Hailey spent nine months at a long-term residential facility in Arkansas. “It just really sucks that there’s nowhere in Idaho for kids like me. I had to be sent to Arkansas to get the help that I needed. ”When Hailey completed her program in Arkansas, she returned home to Idaho where she stayed at Idaho Youth Ranch Hays House until she turned eighteen. “It’s hard. It’s just so hard. It’s hard to be sent away. It’s hard to spend holidays by yourself. It’s hard when you make plans and they fall through. Now, I’ve been on both sides of it. I knew how hard it was to be sent away, and now I know how hard it is to see my brother get sent away and not be able to check on him and see how he’s doing. ”Hailey is one of over 120 Idaho kids on Medicaid who are sent to live out of state every year because there is nowhere in Idaho for them to go. “I would want people to know that this kind of trauma is more common than you think. When you’re dealing with trauma and then you’re sent out of state, it just adds to it and adds to it. You don’t get to be around your family. You don’t get to be in your home. This is not something that people just talk about. This is the reality for a lot of kids like me. And it is much more common than you think." For kids like Hailey—those whose families don’t have the resources or private insurance to get in-state care—getting help usually means sending kids out of state. On average, every three days an Idaho family sends their child out of state. Unfortunately, we know that long-term treatment success declines when: ● Families are not involved in treatment ● Additional trauma is created due to separation from family. ● There is a lack of therapist continuity during aftercare. ● Youth don’t have local coordination to re-enter school and the community. That’s why we are bringing them home! On May 13, 2021, Idaho Youth Ranch broke ground on the new Idaho Youth Ranch Residential Center for Healing & Resilience. This 64-bed, long-term residential facility will serve one hundred kids like Hailey every year, right here in Idaho. With your help, the new facility will provide: ● Year-round school ● Individual and group therapy spaces ● Dining hall and indoor/outdoor recreation spaces ● Health center ● Aftercare for kids and families Larry H. Miller Auto’s support will help provide young people with 24-hour nursing, psychiatric care, proven treatment models and a year-round school. Designed and modeled after leading national facilities, the Residential Center for Healing & Resilience will include medication reduction, nutrition and physical fitness in a secure environment with 24-hour supervision. All this care is in support of one goal: helping kids heal and return to their families and communities in a safe and supported manner. These kids need Idahoans to come together to bring them home. Your dealerships support help make it possible for these young people to get the help they need to overcome trauma, reconnect with their families and step forward into a promising future right here in Idaho. “I’m just so excited that this resource is going to be available to kids here in Idaho. I’m a little sad that it wasn’t available for me or my brother, but knowing that soon kids like me won’t have to be sent away anymore gives me so much hope. That there are so many beds is amazing! The facility I was at only had sixteen beds and every one of them was filled by kids from Idaho.”

Helping Fund Goal of Youth Residential Care Center

Dealerships Unite for Days of Caring - Chris D

Further demonstrating the power of collaboration and whole-hearted commitment to community causes, staff from across the Larry H. Miller Boise family volunteered with the United Way of Treasure Valley and its Women United group to help pack lunches for local children. These 'Days of Caring' groups assembled more than 21,000 boxed lunches [besting the initial goal!] for students in need. The Larry H. Miller ladies took action knowing their efforts will help ensure kids enter a new school year prepared to learn and less concerned with access to a healthy meal. Pictured from left are Robyn Parsons Paffendorf [United Way of Treasure Valley Grant and Development Manager], Jen Friedrich [Larry H. Miller Honda Boise], Tara Christman [Larry H. Miller Subaru Boise] and Kaitlin Cox [Larry H. Miller Chrysler Jeep Dodge Ram Boise].

United Way of Treasure Valley
Dealerships Unite for Days of Caring

Day of Service - Tara C

Each year the Larry H. Miller Group of Companies pays tribute to their founder, the late Larry H. Miller, with an annual "Day of Service", by participating in community service projects in seven Western states. Employees in Utah, Arizona, Idaho, Colorado, New Mexico, Washington and California volunteer for several hours that day every year to assist organizations such as local boys & girls clubs, food and clothing banks, emergency shelters and other community agencies. Service provided benefits at-risk youth, senior citizens, families of critically ill children, domestic abuse victims, individuals in need of food and shelter, and many others. Gail Miller, owner of the LHM Group, said, "Larry understood the importance of giving back to the community and made it an integral part of his life. Participating in this day of service is a wonderful way for our organization to carry on his legacy of helping others." This year, LHMS spent their Day of Service by volunteering at the local Metro Meals on Wheels foundation with preparing and serving meals as well as packaging frozen and home delivered meals. Since 2010 over 3,750 employees donating over 15,000 hours have helped give back to their communities in which they live and work.

Day of Service

Being Taught Generosity - Laura C

Basin School District in Idaho City would like to extend our deepest gratitude for the generous donation of reusable water bottles from Larry H. Miller Subaru. At the beginning of the school year, our school district had to turn off the drinking fountains at the school to reduce the spread of COVID-19. Each student is required to have their own reusable water bottle at school each day. We will now have enough bottles to supply every student with their own for the upcoming school year. It is so important for the students to know that there are organizations in our extended community that are willing to give back. It is a character trait we are hoping all students learn. Thank you Larry H. Miller for your help!

Basin School District
Being Taught Generosity