We are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Larry H. Miller Subaru Boise, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Larry H. Miller Subaru Boise dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities, non-profits and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is our goal to enrich the lives of those around us and make the communities that we do business in better places because we are here.
Idaho Humane Society, Freedom Bound Hounds, Meridian Canine Rescue
Boise Parks & Recreation, Selway Bitterroot Frank Church Foundation
Frontier Elementary, Sage International School, Wild Hearts Idaho
Idaho Youth Ranch, Boise Rescue Mission, Metro Meals on Wheels, Idaho Foodbank, Ronald McDonald House
Intensive Healing Therapy, Leukemia and Lymphoma Society, Wellright
Love Promise Stories from Larry H. Miller Subaru Boise
Subaru and Larry H. Miller Subaru Boise believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Boise Subaru Made Special Valentines Treats for Ronald McDonald House Charities - Cassidee M
For the third year in a row, our team had the honor of volunteering with Ronald McDonald House Charities of Idaho for a special Valentine's "Bake from the Heart" event, and it continues to be one of the most meaningful traditions we look forward to each year. The Ronald McDonald House provides comfort, care, and a home away from home for families with children receiving medical treatment. Knowing the strength and resilience those families show every day makes it incredibly important for us to show up in ways that feel personal and heartfelt. During this year's visit, our team rolled up our sleeves and got to work in the kitchen. We prepared caprese heart skewers as a fresh, thoughtful treat, dipped and decorated chocolate-covered strawberries to add a little sweetness to the day, and assembled homemade lasagnas for their freezer meal program, ensuring families would have warm, ready-to-heat dinners during long and often overwhelming days. While the food itself was made with care, it was the intention behind it that mattered most. A home-cooked meal can provide more than nourishment; it can offer comfort, normalcy, and a reminder that a community is standing beside you. Returning for our third year made the experience even more special. What began as a single volunteer opportunity has grown into a tradition our team genuinely treasures. Each visit strengthens our connection to the families served and reinforces why community involvement is such an important part of who we are. The Subaru Love Promise is about being more than a retailer, it's about being a partner and a positive force in the community. Supporting Ronald McDonald House Charities of Idaho allows us to live out that promise in a tangible way, bringing warmth, care, and a little extra love to families who need it most. We are grateful for the opportunity to continue this tradition and look forward to many more years of baking, and serving, from the heart.
Boise Subaru Volunteers with the Discovery Center to Support Youth Camps - Cassidee M
Our team recently had the pleasure of volunteering with the Discovery Center of Idaho, supporting their youth education programs that inspire curiosity, creativity, and a love of learning in children across our community. As part of our commitment to the Subaru Love Promise, especially our dedication to education, we were proud to lend a hand behind the scenes to help prepare for their upcoming kids camps. During our volunteer shift, we assisted with sorting and organizing play dough supplies for specific camp crafts and activities. While it may have seemed like a small task, these preparations are essential to ensuring each child has the materials they need for hands-on learning experiences. We carefully separated colors, portioned materials, and packed supplies so camp staff could focus on delivering fun, engaging programs for young learners. What made this experience especially meaningful was knowing that these simple supplies would soon become tools for creativity, exploration, and discovery. Through art and tactile play, children build confidence, problem-solving skills, and a sense of wonder, all foundational elements of lifelong learning. Volunteering in this way allowed us to contribute to something bigger than ourselves. Even though we weren't interacting directly with the campers, we knew our efforts would help create a smooth, joyful experience for every child who walks through the doors this summer. At Subaru, we believe supporting education strengthens the entire community. Partnering with organizations like the Discovery Center of Idaho allows us to invest in the next generation while living out the Subaru Love Promise through meaningful action. We are honored to support programs that spark imagination and opportunity for local youth, and we look forward to continuing to serve alongside organizations that make such a positive difference in our community.
Boise Subaru Supports the Boise Rescue Mission on MLK Day - Cassidee M
In honor of Martin Luther King Jr. Day, our team had the privilege of volunteering at the Boise Rescue Mission's Next Step facility, a program dedicated to helping men rebuild their lives through recovery, job readiness, and long-term stability. MLK Day is a time to reflect on service, compassion, and community, values that closely align with the Subaru Love Promise, and we were grateful for the opportunity to give back in a meaningful, hands-on way. During our two-hour volunteer shift, our team focused on supporting the facility's sack lunch program, which provides daily meals to individuals experiencing homelessness in the Boise area. The program typically serves about 80 lunches per day, each one representing nourishment, dignity, and hope for someone in need. Working assembly-line style, we prepared bread, layered fillings, packed supplies, and kept the momentum going with smiles and teamwork. By the end of our shift, we had made over 300 sandwiches, enough to support several days' worth of lunches. Seeing the stacks of completed bags was a powerful reminder that even small actions, when multiplied by many hands, can create a significant impact. What stood out most was the sense of purpose in the room. Conversations flowed easily, laughter mixed with quiet moments of reflection, and everyone understood that we were contributing to something bigger than ourselves. It wasn't just about making sandwiches; it was about extending care, respect, and humanity to neighbors who are working toward a better future. At Subaru, we believe being a positive force in our community goes beyond the showroom. It means showing up, lending a hand, and living out the Love Promise through action. Volunteering at the Next Step facility on MLK Day allowed us to do exactly that, and we left feeling humbled, inspired, and deeply connected to the community we serve. We are honored to support organizations like the Boise Rescue Mission and look forward to continuing our commitment to helping make our community warmer, safer, and more hopeful for everyone.
Boise Subaru is Santa's First Stop - Cassidee M
This holiday season, our dealership proudly brought the spirit of the Subaru Love Promise to life by welcoming families from our community to a festive celebration in our showroom. We hosted Santa and Mrs. Claus for a special holiday event designed to spread joy, create memories, and bring people together during the most wonderful time of the year. Families were invited to stop in, enjoy a cozy hot chocolate bar, indulge in a selection of Christmas cookies, and take photos with Santa and Mrs. Claus. The showroom was filled with laughter, smiles, and holiday cheer as children shared their Christmas wishes and families enjoyed a moment to slow down and celebrate the season together. At Subaru, we believe love means supporting our community beyond the road. Events like this allow us to open our doors, strengthen local connections, and create meaningful experiences for the families we serve. We are grateful to have shared the magic of the holidays with our community and to continue living the Subaru Love Promise through moments that truly matter.
Boise Subaru Bakes Up Holiday Cheer at Ronald McDonald House - Cassidee M
This holiday season, our team was honored to live out the Subaru Love Promise by giving back to families at our local Ronald McDonald House. Our volunteers spent the day preparing festive, holiday themed treats and assembling two hearty freezer meals for each family staying at the house. These meals were designed to provide a moment of relief: one less thing for families to worry about as they focus on what matters most: being together and supporting their loved ones. At Boise Subaru, we believe love means showing up, lending a hand, and caring for our community when its needed most. Partnering with Ronald McDonald House allowed us to support families during a critical time in their lives, and we're so grateful to make a meaningful impact especially during this time of year.
Boise Subaru Sponsors Christmas with the Boise Rescue Mission - Cassidee M
This Christmas season our team at Boise Subaru had the privilege of spreading holiday cheer through a special partnership with the Boise Rescue Mission. Through this sponsorship we were honored to support six local families each facing challenges but holding onto hope during the holiday season. Every child shared a personal wish list complete with their interests favorite colors and special requests giving our team the opportunity to shop with intention and heart. Our staff came together to carefully select gifts that reflected each childs unique personality. From toys and books to warm winter essentials every item was chosen with love care and the hope of creating moments of joy on Christmas morning. What made this experience especially meaningful was knowing that these were not just gifts but reminders that our community sees values and supports these families. Once all the gifts were collected wrapped and delivered our team was reminded of what the Subaru Love Promise truly stands for being there for our neighbors when it matters most. This sponsorship was not about recognition it was about connection compassion and making the holidays brighter for families in need. We are incredibly grateful to the Boise Rescue Mission for the work they do year round and for allowing us to play a small role in bringing comfort and joy this Christmas. Giving back to our community is at the heart of who we are and we are proud to stand alongside Subaru in making love the promise this season and always.
Boise Subaru Creates Christmas Ornaments for Operation Homefront - Cassidee M
At Boise Subaru, giving back is more than a commitment—it’s a core part of who we are. This holiday season, our team was honored to support Operation Homefront, an incredible organization dedicated to helping military families thrive. As part of our Subaru Love Promise, we rolled up our sleeves, got creative, and came together to craft heartfelt holiday ornaments for families in our local community. What started as a simple idea quickly became a meaningful team effort. A conference room transformed into a festive workshop filled with paint, ribbon, glitter, and the unmistakable sound of teammates laughing, talking, and sharing stories. While the project was fun, it held a deeper purpose. For many military families, the holidays can be a challenging time due to separation, relocation, or financial strain. By partnering with Operation Homefront, we hoped to deliver a small but heartfelt reminder that their sacrifices are seen, appreciated, and supported by the community around them. Our team members embraced this mission wholeheartedly, making each ornament a symbol of kindness, connection, and the spirit of giving. These handcrafted gifts will soon hang in the homes of military families throughout our area—bringing a bit of Boise Subaru’s warmth to their holiday season. At Boise Subaru, we believe that even the smallest gestures can make a big difference. Through our partnership with Operation Homefront, we’re proud to honor those who serve and spread joy where it’s needed most. This is what the Subaru Love Promise is all about—showing up for our community with compassion, creativity, and heart.
Boise Subaru Loves Pets! - Cassidee M
At Boise Subaru, supporting our community is at the heart of everything we do—and nothing brings us more joy than helping pets find the loving homes they deserve. This October, we proudly partnered with our local shelter, Freedom Bound Hounds, to host a Subaru Loves Pets adoption event right here at the dealership. The day was nothing short of magical. As guests arrived, they were greeted by a wagging chorus of adoptable pups, each one eager to make new friends. From playful puppies to gentle older dogs, families and individuals were able to meet, cuddle, and spend quality time with the animals as they searched for their perfect match. The dealership’s dog park transformed into a space filled with laughter, tail wags, and plenty of happy chaos. With the help of our incredible community, we also held a raffle and fundraiser, raising meaningful support to help Freedom Bound Hounds continue their lifesaving mission. Attendees enjoyed giveaways, Subaru dog toys, and the chance to create DIY dog toys using recycled t-shirt materials—another small way we embraced sustainability and creativity. Thanks to the enthusiasm of our guests and the hard work of the Freedom Bound Hounds team, the event made a real impact. Several dogs had the opportunity their forever families, and many more gained visibility, socialization, and hope for the future. At Boise Subaru, we believe pets bring out the best in us. Our Subaru Loves Pets event was a beautiful reminder of how powerful our community can be when we come together with compassion—and how every wagging tail tells a story of love, resilience, and the promise of a brighter tomorrow.
Boise Subaru Sponsors Free Breakfast for Our Veterans at Stand Down Event - Cassidee M
At Larry H Miller Subaru, we believe in honoring the men and women who have served our country. As part of our ongoing commitment to the Subaru Love Promise, we were proud to sponsor breakfast at this year’s Veterans Stand Down event. To make the morning special, we partnered with locally owned Bad Boy’s Burgers to provide 350 hot, handmade breakfast burritos for veterans and their families in attendance. This partnership not only supported a beloved Boise restaurant but also ensured that every guest started their day with a warm, nourishing meal. The Stand Down event offers vital resources, support, and community connection for our local veterans. We’re humbled to have played a small part in showing our gratitude to those who have given so much. At Boise Subaru, we know that love is more than a word—it’s action. Supporting our veterans is just one way we can give back to the community that gives us so much. Together, with partners like Bad Boy’s Burgers, we’re proud to make a difference, one meal—and one act of love—at a time.
Boise Subaru Hosts Annual Idaho Subaru Club Meet - Cassidee M
At Larry H. Miller Subaru, we know that Subaru is more than just a car, it’s a community. This September, we were honored to host the Idaho Subaru Club for an unforgettable meet filled with food, friends, and of course, Subarus of every shape and style. Local Subaru enthusiasts gathered at our dealership to share their passion and showcase the unique builds that make the Subaru community so special. From lifted unique classics to WRX performance models and everything in between, it was a car show that truly celebrated the creativity and individuality of our local Subie fanatics. Guests enjoyed delicious food, swapped stories, and connected over the shared love of adventure and Subaru. It was more than just a car meet—it was a chance to celebrate the bonds that bring us together, both on and off the road. Events like this embody the Subaru Love Promise, reflecting our commitment to creating spaces where people feel welcome, supported, and inspired. We’re grateful to the Idaho Subaru Club and all who joined us to make the day such a success, and we look forward to many more opportunities to celebrate the Subaru spirit with our community.
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