The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Larry H. Miller Subaru Boise dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities, non-profits and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is our goal to enrich the lives of those around us and make the communities that we do business in better places because we are here.
Idaho Humane Society, The World Center for Birds of Prey, Meridian Canine Rescue
Boise Parks & Recreation, Selway Bitterroot Frank Church Foundation
Boise Bicycle Project, Sage International School, Wild Hearts Idaho
Idaho Youth Ranch, Boise Rescue Mission, Metro Meals on Wheels, Idaho Foodbank
Intensive Healing Therapy, Leukemia and Lymphoma Society, Wellright
Love Promise Stories from Larry H. Miller Subaru Boise
Subaru and Larry H. Miller Subaru Boise believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Boise Subaru Cooks and Cleans for the Ronald McDonald House - Cassidee M
At Boise Subaru, we believe in the power of togetherness — especially when it comes to supporting families facing challenging times. As part of our commitment to the Subaru Love Promise and the Subaru Loves to Care initiative, our team recently spent the day at Ronald McDonald House Charities of Idaho to spread a little summer joy. With picnic vibes in full swing, we rolled up our sleeves and prepared a heartfelt homemade meal for the resident families, featuring nostalgic favorites like pigs in a blanket, cowboy caviar, red, white, and blue mini cheesecakes, and gooey s’mores bars. It was our way of offering comfort, care, and a sense of normalcy to those far from home while their children receive medical treatment. But the day didn’t stop there — our team also jumped in to help around the house, pitching in on cleaning and tidying up rooms to help lift the daily load for staff and families alike. Because at Boise Subaru, love is more than a feeling — it's what we do. We’re honored to support RMHC Idaho and the families they serve, and we remain committed to making a positive difference in the lives of those in our community — one small act of love at a time.
Boise Subaru Loves To Care - Cassidee M
As part of the Subaru Love Promise and the Subaru Loves to Care initiative, Boise Subaru proudly partnered with the Leukemia & Lymphoma Society to deliver warmth and comfort to those facing one of life’s toughest battles. This July, our team visited the St. Alphonsus Cancer Care Center with a heartfelt donation of 80 cozy blankets, each one meant to offer a small moment of comfort to individuals currently undergoing treatment. While we can’t take away the hardships of treatment, we hope these blankets serve as a gentle reminder that they are not alone — that our community stands with them. At Boise Subaru, we believe that showing love is more than words; it’s action. Whether it's delivering comfort, sparking hope, or simply showing up, we are committed to caring for those who need it most. Because at Boise Subaru, love is what makes a Subaru — and our community — special.
Larry H. Miller Subaru Boise Supports Boise Rescue Mission - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in BOISE, this is a harsh reality. Helping others strengthens communities, which is why Larry H. Miller Subaru Boise is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Larry H. Miller Subaru Boise have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Larry H. Miller Subaru Boise donated 120 coats to Boise Rescue Mission. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Boise Subaru Volunteers with Discovery Center of Idaho - Cassidee M
Boise Subaru is dedicated to showing up for the future and that means fostering the young minds who will shape it. Our team of volunteers visited the Discovery Center of Idaho to help prepare materials for their upcoming “Going Places” exhibit, a hands-on experience designed to spark curiosity around movement, transportation, and innovation. A fitting experience. The Discovery Center of Idaho is a beloved nonprofit science museum in the heart of downtown Boise, dedicated to inspiring a lifelong love of STEM through interactive exhibits, camps, and educational programming. Our volunteers spent the day assembling kits, organizing supplies, and pitching in wherever needed—laying the foundation for an exhibit that will empower kids and families to explore the science behind how we move through the world. It was a day of teamwork, laughter, and purpose—and a powerful reminder that sometimes the smallest tasks can help launch the biggest ideas. Through our Subaru Love Promise, our commitment to Love Learning, and our drive to support the Boise community, Boise Subaru is proud to support spaces that make discovery possible.
Boise Subaru Loves The Earth Through Their Community Garden - Cassidee M
At Boise Subaru, we believe that love grows where it’s planted—literally. As part of our commitment to the Subaru Love Promise and our Love the Earth pillar, our team recently kicked off the 2025 garden season by adding fresh new plants to our beloved community garden. With helping hands, hopeful hearts, and a whole lot of dirt under our nails, we came together to revitalize this special space that serves local families, community members, and pollinators alike. From vibrant vegetables to native blooms, every new addition was chosen with intention—nurturing sustainability, wellness, and connection. This isn’t just gardening. It’s community building. It’s climate action. It’s love, in full bloom.
Camp Rainbow Gold: A Break from Cancer - Heather H
“The doctors saved my life, but Camp Rainbow Gold saved my future.” - Larissa, Camper. Subaru Love Promise’s support will play a vital role in helping us create unforgettable experiences for Idaho’s children diagnosed with cancer. After all, experiences should define childhood—cancer should not. For more than 40 years, Camp Rainbow Gold has served Idaho children and their families. It’s through contributions like this one that we can sustain our programs, while expanding our reach and impact. At Camp Rainbow Gold, we enhance the spiritual, mental, and physical well-being of children diagnosed with cancer and their families. Serving more than 400 Idaho family members each year—at no cost to them—they experience unforgettable outdoor experiences that inspire curiosity, foster confidence, and support emotional healing. And they find their people, those who understand and accept them without explanation. This support empowers our campers to rise above the challenges of cancer, transforming their journeys from ones of hardship to ones of resilience and growth. Subaru Love Promise’s donation is a gift that supports our incredible mission of hope and healing!
Boise Subaru Supports Camp Hodia’s Summer Magic - Cassidee M
At Boise Subaru, we believe in building a better world by showing up where it matters most — in our communities. This spring, a team of Subaru volunteers partnered with Camp Hodia, a Boise-based nonprofit that empowers children and teens with Type 1 diabetes through life-changing summer camp experiences. Our team joined Camp Hodia's dedicated staff and volunteers to help prepare for their much-anticipated summer season. With camps nearing as the weather warms, there was important work to be done: organizing and packing cabin bins, checking medical supplies, and taking careful inventory of gear to ensure campers will have everything they need for a safe and unforgettable summer. For many of us, the day was more than just volunteering. It was a reminder of the resilience of these young campers and the care that goes into creating a safe, welcoming environment where they can just be kids. As we labeled bins, sorted supplies, and shared stories with Camp Hodia staff — some of whom were former campers themselves — we felt the true spirit of the Subaru Love Promise in action. We're proud to support organizations like Camp Hodia that create inclusive, empowering spaces. And we’re honored to play even a small part in making sure these kids have a summer full of joy, growth, and connection.
Boise Subaru Spends a Day of Service with BUGS - Cassidee M
At Larry H. Miller Subaru Boise, our commitment to the Subaru Love Promise is rooted in community. That’s why, this April, our team proudly partnered with Boise Urban Garden School (BUGS) to bring hands-on support and heartfelt enthusiasm to one of Boise’s most enriching local nonprofits. The Boise Urban Garden School is more than just a garden—it's a living classroom where children and families from all walks of life can dig into the values of sustainability, nutrition, and environmental stewardship. Through experiential education programs, BUGS teaches youth how to grow, prepare, and enjoy healthy food. Whether it's through school field trips, after-school programs, or summer camps, the organization cultivates curiosity, responsibility, and respect for nature—one plant and one young mind at a time. In honor of Larry H. Miller’s enduring legacy of giving back, our Subaru Boise team rolled up our sleeves and joined BUGS for a day of garden preparation and educational support. From turning soil to planting vegetables to weeding tree wells, our volunteers got to be part of the magic that happens when you combine community, compassion, and commitment to growth—both literal and personal. By supporting BUGS, we’re planting seeds that will nourish not only the community’s health but its hope. Because at Larry H. Miller Subaru Boise, Love means more than a word—it means action.
Boise Subaru’s Sweetest Love Promise: Saving Sweet Zola’s, One Candy at a Time - Cassidee M
At Boise Subaru, we believe in driving more than just cars—we drive change, support, and love for our community. That’s why, when we heard that Sweet Zola’s, one of Boise’s most beloved local gems, was at risk of closing its doors, we knew we had to step in. Sweet Zola’s Candy Shop is more than just a place to satisfy a sweet tooth. It’s a beacon of inclusion, a business built on love and opportunity. Dedicated to providing meaningful employment to individuals with intellectual and developmental disabilities, Sweet Zola’s is the true embodiment of community spirit. Every piece of candy sold supports their mission of empowerment, offering jobs, confidence, and a sense of belonging to those who need it most. When news broke that Sweet Zola’s was struggling to stay afloat, Boise Subaru knew it was time to take action. As part of our Subaru Love Promise, which is dedicated to supporting our local community in meaningful ways, we rallied our team and headed straight to the shop with one goal: to buy them out of candy. Walking into Sweet Zola’s that day was like stepping into a world of pure joy—walls lined with nostalgic treats, the rich scent of chocolate and caramel in the air, and the warm smiles of employees who truly love what they do. With car trunks packed full of sweets, our team left Sweet Zola’s with more than just a sugar rush—we left with the reminder that community is everything. And the best part? We took our newly purchased candy haul and spread the love by giving sweet treats out to guests and the team. Sweet Zola’s is more than just a candy shop. It’s a symbol of inclusion, kindness, and perseverance. And thanks to the support of a community that refuses to let a good thing go, their doors remain open, continuing to create opportunities and sweet memories for years to come. Because at Subaru, love means more than just saying it—it means showing up, standing together, and making a difference, one act of kindness at a time.
Everyone Deserves to Receive a Valentine at Boise Subaru - Cassidee M
At Boise Subaru, we believe that even the smallest acts of kindness can make a big impact. This Valentine’s Day, one of our amazing team members took that belief to heart—literally—by creating custom Subaru-themed valentines to share with the entire dealership, from fellow team members to our wonderful guests. Each valentine was designed with a clever, car-inspired twist, featuring messages like: "You Impreza me!" "Can I make you a Love Promise?" and "Will subie my valentine?" fitted with a chocolate to sweeten everyone's day. As these thoughtful cards made their way through our showroom and service center, they brought smiles, laughter, and a little extra warmth to everyone’s day. Whether it was a customer waiting for their car in service, a salesperson handing over keys to a new Subaru owner, or a technician hard at work in the shop, these valentines were a simple reminder that at Boise Subaru, we see each other as more than just coworkers and customers—we’re a family. While handing someone a valentine may seem like a small gesture, it’s these little moments of kindness that truly set Boise Subaru apart. Our commitment to the Subaru Love Promise isn’t just about big events and donations—it’s about creating a dealership culture where people feel valued, appreciated, and connected every single day. Love isn’t just something we talk about—it’s something we show, in everything we do. And sometimes, it’s as simple as a witty valentine and a heartfelt smile.
