The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Larry H. Miller Subaru Boise dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities, non-profits and community events. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We are proud to show by our actions that we are not only a great organization to work for, but also to do business with. It is our goal to enrich the lives of those around us and make the communities that we do business in better places because we are here.
Idaho Humane Society, Freedom Bound Hounds, Meridian Canine Rescue
Boise Parks & Recreation, Selway Bitterroot Frank Church Foundation
Frontier Elementary, Sage International School, Wild Hearts Idaho
Idaho Youth Ranch, Boise Rescue Mission, Metro Meals on Wheels, Idaho Foodbank, Ronald McDonald House
Intensive Healing Therapy, Leukemia and Lymphoma Society, Wellright
Love Promise Stories from Larry H. Miller Subaru Boise
Subaru and Larry H. Miller Subaru Boise believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Boise Subaru is Santa's First Stop - Cassidee M
This holiday season, our dealership proudly brought the spirit of the Subaru Love Promise to life by welcoming families from our community to a festive celebration in our showroom. We hosted Santa and Mrs. Claus for a special holiday event designed to spread joy, create memories, and bring people together during the most wonderful time of the year. Families were invited to stop in, enjoy a cozy hot chocolate bar, indulge in a selection of Christmas cookies, and take photos with Santa and Mrs. Claus. The showroom was filled with laughter, smiles, and holiday cheer as children shared their Christmas wishes and families enjoyed a moment to slow down and celebrate the season together. At Subaru, we believe love means supporting our community beyond the road. Events like this allow us to open our doors, strengthen local connections, and create meaningful experiences for the families we serve. We are grateful to have shared the magic of the holidays with our community and to continue living the Subaru Love Promise through moments that truly matter.
Boise Subaru Bakes Up Holiday Cheer at Ronald McDonald House - Cassidee M
This holiday season, our team was honored to live out the Subaru Love Promise by giving back to families at our local Ronald McDonald House. Our volunteers spent the day preparing festive, holiday themed treats and assembling two hearty freezer meals for each family staying at the house. These meals were designed to provide a moment of relief: one less thing for families to worry about as they focus on what matters most: being together and supporting their loved ones. At Boise Subaru, we believe love means showing up, lending a hand, and caring for our community when its needed most. Partnering with Ronald McDonald House allowed us to support families during a critical time in their lives, and we're so grateful to make a meaningful impact especially during this time of year.
Boise Subaru Sponsors Christmas with the Boise Rescue Mission - Cassidee M
This Christmas season our team at Boise Subaru had the privilege of spreading holiday cheer through a special partnership with the Boise Rescue Mission. Through this sponsorship we were honored to support six local families each facing challenges but holding onto hope during the holiday season. Every child shared a personal wish list complete with their interests favorite colors and special requests giving our team the opportunity to shop with intention and heart. Our staff came together to carefully select gifts that reflected each childs unique personality. From toys and books to warm winter essentials every item was chosen with love care and the hope of creating moments of joy on Christmas morning. What made this experience especially meaningful was knowing that these were not just gifts but reminders that our community sees values and supports these families. Once all the gifts were collected wrapped and delivered our team was reminded of what the Subaru Love Promise truly stands for being there for our neighbors when it matters most. This sponsorship was not about recognition it was about connection compassion and making the holidays brighter for families in need. We are incredibly grateful to the Boise Rescue Mission for the work they do year round and for allowing us to play a small role in bringing comfort and joy this Christmas. Giving back to our community is at the heart of who we are and we are proud to stand alongside Subaru in making love the promise this season and always.
Boise Subaru Creates Christmas Ornaments for Operation Homefront - Cassidee M
At Boise Subaru, giving back is more than a commitment—it’s a core part of who we are. This holiday season, our team was honored to support Operation Homefront, an incredible organization dedicated to helping military families thrive. As part of our Subaru Love Promise, we rolled up our sleeves, got creative, and came together to craft heartfelt holiday ornaments for families in our local community. What started as a simple idea quickly became a meaningful team effort. A conference room transformed into a festive workshop filled with paint, ribbon, glitter, and the unmistakable sound of teammates laughing, talking, and sharing stories. While the project was fun, it held a deeper purpose. For many military families, the holidays can be a challenging time due to separation, relocation, or financial strain. By partnering with Operation Homefront, we hoped to deliver a small but heartfelt reminder that their sacrifices are seen, appreciated, and supported by the community around them. Our team members embraced this mission wholeheartedly, making each ornament a symbol of kindness, connection, and the spirit of giving. These handcrafted gifts will soon hang in the homes of military families throughout our area—bringing a bit of Boise Subaru’s warmth to their holiday season. At Boise Subaru, we believe that even the smallest gestures can make a big difference. Through our partnership with Operation Homefront, we’re proud to honor those who serve and spread joy where it’s needed most. This is what the Subaru Love Promise is all about—showing up for our community with compassion, creativity, and heart.
Boise Subaru Loves Pets! - Cassidee M
At Boise Subaru, supporting our community is at the heart of everything we do—and nothing brings us more joy than helping pets find the loving homes they deserve. This October, we proudly partnered with our local shelter, Freedom Bound Hounds, to host a Subaru Loves Pets adoption event right here at the dealership. The day was nothing short of magical. As guests arrived, they were greeted by a wagging chorus of adoptable pups, each one eager to make new friends. From playful puppies to gentle older dogs, families and individuals were able to meet, cuddle, and spend quality time with the animals as they searched for their perfect match. The dealership’s dog park transformed into a space filled with laughter, tail wags, and plenty of happy chaos. With the help of our incredible community, we also held a raffle and fundraiser, raising meaningful support to help Freedom Bound Hounds continue their lifesaving mission. Attendees enjoyed giveaways, Subaru dog toys, and the chance to create DIY dog toys using recycled t-shirt materials—another small way we embraced sustainability and creativity. Thanks to the enthusiasm of our guests and the hard work of the Freedom Bound Hounds team, the event made a real impact. Several dogs had the opportunity their forever families, and many more gained visibility, socialization, and hope for the future. At Boise Subaru, we believe pets bring out the best in us. Our Subaru Loves Pets event was a beautiful reminder of how powerful our community can be when we come together with compassion—and how every wagging tail tells a story of love, resilience, and the promise of a brighter tomorrow.
Boise Subaru Sponsors Free Breakfast for Our Veterans at Stand Down Event - Cassidee M
At Larry H Miller Subaru, we believe in honoring the men and women who have served our country. As part of our ongoing commitment to the Subaru Love Promise, we were proud to sponsor breakfast at this year’s Veterans Stand Down event. To make the morning special, we partnered with locally owned Bad Boy’s Burgers to provide 350 hot, handmade breakfast burritos for veterans and their families in attendance. This partnership not only supported a beloved Boise restaurant but also ensured that every guest started their day with a warm, nourishing meal. The Stand Down event offers vital resources, support, and community connection for our local veterans. We’re humbled to have played a small part in showing our gratitude to those who have given so much. At Boise Subaru, we know that love is more than a word—it’s action. Supporting our veterans is just one way we can give back to the community that gives us so much. Together, with partners like Bad Boy’s Burgers, we’re proud to make a difference, one meal—and one act of love—at a time.
Boise Subaru Hosts Annual Idaho Subaru Club Meet - Cassidee M
At Larry H. Miller Subaru, we know that Subaru is more than just a car, it’s a community. This September, we were honored to host the Idaho Subaru Club for an unforgettable meet filled with food, friends, and of course, Subarus of every shape and style. Local Subaru enthusiasts gathered at our dealership to share their passion and showcase the unique builds that make the Subaru community so special. From lifted unique classics to WRX performance models and everything in between, it was a car show that truly celebrated the creativity and individuality of our local Subie fanatics. Guests enjoyed delicious food, swapped stories, and connected over the shared love of adventure and Subaru. It was more than just a car meet—it was a chance to celebrate the bonds that bring us together, both on and off the road. Events like this embody the Subaru Love Promise, reflecting our commitment to creating spaces where people feel welcome, supported, and inspired. We’re grateful to the Idaho Subaru Club and all who joined us to make the day such a success, and we look forward to many more opportunities to celebrate the Subaru spirit with our community.
Boise Subaru Loves Learning - Cassidee M
At Boise Subaru, we believe that learning opens the doors to brighter futures. That’s why, as part of the Subaru Loves Learning® initiative, we joined Subaru of America and Adopt A Classroom to help ensure students and teachers have the tools they need to succeed. Since 2015, Subaru and AdoptAClassroom.org have partnered together to support education nationwide—donating more than $76 million to schools and classrooms in need. This year, we were proud to continue that commitment right here in our community. For the 2025–2026 school year, we sponsored six classrooms at Frontier Elementary, providing each with a bin of most-needed supplies like glue sticks, Expo markers, pencils, tissues, and Clorox wipes. These everyday essentials help reduce the financial burden on teachers and allow students to focus on what matters most—learning and growing. We are incredibly honored to support the educators who play such an important role in shaping the next generation. Thank you, teachers, for all that you do. From all of us at Boise Subaru—Happy Back-to-School Season!
Boise Subaru Sponsors Back To School with Boise Rescue Mission - Cassidee M
At Subaru, we believe every child deserves to start the school year with confidence, comfort, and the joy of being themselves. That’s why, as the 2025–2026 school year approaches, Boise Subaru partnered with the Boise Rescue Mission to sponsor six children right here in our community. With the help of the mission’s team, we received each child’s list of likes and dislikes and set out to build wardrobes that reflect their unique personalities. From favorite colors to personal styles, every piece was chosen with care, so that when they step into their classrooms this fall, they feel supported, celebrated, and ready to shine. This effort is more than a shopping trip, it’s a reflection of what the Subaru Love Promise means to us: showing up for our neighbors in meaningful ways. We are proud to be more than just a car dealership, and we know this kind of impact is only possible because of our dedicated team and the incredible guests who choose to be part of our Subaru family. Together, we’re driving kindness forward—one child, one classroom, one future at a time.
Boise Subaru Cooks and Cleans for the Ronald McDonald House - Cassidee M
At Boise Subaru, we believe in the power of togetherness — especially when it comes to supporting families facing challenging times. As part of our commitment to the Subaru Love Promise and the Subaru Loves to Care initiative, our team recently spent the day at Ronald McDonald House Charities of Idaho to spread a little summer joy. With picnic vibes in full swing, we rolled up our sleeves and prepared a heartfelt homemade meal for the resident families, featuring nostalgic favorites like pigs in a blanket, cowboy caviar, red, white, and blue mini cheesecakes, and gooey s’mores bars. It was our way of offering comfort, care, and a sense of normalcy to those far from home while their children receive medical treatment. But the day didn’t stop there — our team also jumped in to help around the house, pitching in on cleaning and tidying up rooms to help lift the daily load for staff and families alike. Because at Boise Subaru, love is more than a feeling — it's what we do. We’re honored to support RMHC Idaho and the families they serve, and we remain committed to making a positive difference in the lives of those in our community — one small act of love at a time.
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