Subaru of America Marks 50th Anniversary: Automaker Celebrates as Company Reaches 50 Years in America

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Subaru of America, Inc. (SOA) marked its 50th Anniversary on February 15, 2018 with a ceremony for its 500+ employees at the automaker’s Cherry Hill, NJ headquarters (HQ) conducted by President and COO, Thomas J. Doll.

Doll and Subaru employees, dressed in matching gold 50th anniversary T-shirts, counted down to zero on a 50th anniversary digital clock that has been marking down days in Subaru HQ for a year. 

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Subaru Impreza and WRX Earn Kelley Blue Book 2018 “Best Resale Value” Award

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Subaru of America, Inc. announced that Impreza and WRX won Kelley Blue Book’s 2018 Best Resale Value in their respective categories for another consecutive year. WRX also placed in the Best Resale Value Top 10 for the third year in a row.

2018 Subaru Impreza
Best Resale Value: Compact Car (five consecutive years)

2018 Subaru WRX
Best Resale Value: Sporty Compact Car (four consecutive years)
Best Resale Value: Top 10 (three consecutive years)


 
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Larry H. Miller Subaru Boise Delivers 2018 Subaru Outback to Metro Meals on Wheels

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On Friday, November 10, Larry H. Miller Subaru Boise presented Metro Meals on Wheels with a 2018 Subaru Outback on behalf of Subaru of America, Inc. Subaru is celebrating it’s 50th year in America by donating 50 vehicles to select Meals on Wheels programs across the country, and we’re proud to say that our local program was one of them!

On average, Metro Meals on Wheels drives 5200 miles per month to deliver meals to homebound seniors in our community. 

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Larry H. Miller Subaru Boise Hosts Free Pet Microchip and Adoption Event

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The ASPCA, through a donation from Subaru, granted $285,000 to 110 animal welfare organizations to support fee-waived adoption events around the country in October 2017 during Subaru Loves Pets month. We were honored to host one of these fee-waived adoptions events in partnership with the Idaho Humane Society and found forever homes for seven dogs and two cats.

Not only did we grant several fee-waived adoptions during this event, but for the third year in a row, we also placed free microchips in 100 local pets.  
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Spreading Christmas Cheer Through Random Acts of Kindness

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Three years ago, we began a tradition of fulfilling random acts of kindness during the weeks leading up to Christmas. From leaving reusable shopping bags on Subaru vehicles parked in the local mall parking lot to handing out free movie rentals at Redbox locations, these random acts of kindness have quickly become one of our favorite community outreach opportunities.

Last year, Subie the Elf joined us to help spread the Christmas cheer. He has quickly become a fan favorite, and he loves bringing smiles to everyone he meets, both young and old. 

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Employee Spotlight - Brent Gibson, General Sales Manager

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Brent Gibson is a fixture at our store and has been with the group for many years. As our General Sales Manager, Brent is instrumental in shaping the experience our customers have come to expect when working with us.

When Brent isn’t in the store it’s likely he is in Idaho’s west central mountains. In the summers he enjoys golfing, biking and fishing in Cascade. All winter he can be found skiing the slopes wherever the best snow can be found.

Brent is one of a kind. He possesses a quiet strength, a wealth of knowledge and…

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Subaru Earns Four 2018 IIHS Top Safety Pick+ Awards

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Subaru of America, Inc. announced that the 2018 Impreza, Legacy, Outback and WRX models earned the 2018 TOP SAFETY PICK + award from the Insurance Institute for Highway Safety (IIHS) when equipped with EyeSight® Driver Assist Technology and LED Steering Responsive Headlights. Just 15 vehicles qualified for the TOP SAFETY PICK+ award after new for 2018 requirements were implemented for headlights and frontal crash evaluations. In addition, Forester and Crosstrek received the 2018 TOP SAFETY PICK award when equipped with EyeSight and LED Steering Responsive Headlights.

 

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Handle Whatever Mother Nature Throws Your Way This Winter

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As a Subaru owner, you’re used to driving with confidence in any weather. However, weather can take a turn for the worst—and it’s crucial to be prepared so you can arrive at your destination safely.

Consider these six things before you hit the road this winter.

Don’t warm up your vehicle in the garage

Running your vehicle in an enclosed space such as your garage is a recipe for disaster. Even with the garage door open, toxic gas fumes can build up and have lethal consequences. Open your garage door and only start your car when…

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