Subaru Launches Partnership with Terracycle® for “Subaru Loves the Earth”

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Subaru of America, Inc., announced a new partnership with TerraCycle® to help divert hard-to-recycle waste from landfills and incinerators through the automaker’s environmentally-focused philanthropic platform, Subaru Loves the Earth. With less than a quarter of the 230 million tons of trash generated annually in U.S. getting recycled, Subaru and TerraCycle® are teaming up to intercept and repurpose hard to recycle items.

This April, participating Subaru retailers will receive TerraCycle® Zero Waste™ Boxes encouraging customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups and lids, and coffee and tea capsules. In addition, Subaru will embolden customers to enhance their own commitment to sustainability by collecting these waste streams at their home or office and bringing them into a local participating Subaru retailer. For additional reference on recycling best practices, Subaru will also share a list of “Trash-Hacks,” tips on limiting waste in your everyday life.

The collected waste streams will be turned into useful, high-quality recycled products, like park benches, picnic tables, and playground materials, and donated to Subaru community partners of more than 540 local retailers participating in the Subaru Loves the Earth initiative. Subaru retailers can also view and order products made from the recycled materials through an exclusive Subaru product-line, produced in conjunction with TerraCycle®, expected to be available Fall 2018.

“At Subaru, we feel it’s our personal responsibility to protect Earth’s natural wonders and encourage our retailers and customers to engage in smart environmental practices, simply because it’s the right thing to do,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Through Subaru Loves the Earth, we are honored to partner with TerraCycle® to empower local communities nationwide to think about recycling in new and meaningful ways.”

This collaboration complements the automaker’s greater commitment to protecting the environment, including a partnership with Recycle Across America (RAA) to standardize labels in the National Parks as part of the automaker's Zero-Landfill Initiative. The program aims to decrease landfill waste from parks by revitalizing recycling participation, replacing conflicting signs and messaging with the RAA system to help visitors recycle easily and effectively.

To learn more about Subaru Loves the Earth and the environmental work Subaru does, visit subaru.com/environment and follow #SubaruLovesTheEarth.

About TerraCycle
Founded in 2003, TerraCycle is the world’s leader in the collection and repurposing of hard-to-recycle postconsumer waste and has developed proprietary solutions to recycle a range of complex waste streams, from cigarette butts and chewing gum to dirty diapers, ocean plastic, adhesive packaging and household paint. TerraCycle has helped educate the public about the challenges associated with waste and donated millions of dollars to schools and charities in the process. In addition to programs that are paid for by manufacturers and are free to the public, TerraCycle also sells Zero Waste Boxes that are purchased by end users to recycle items in offices, homes, factories and public facilities. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

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Larry H. Miller Subaru Boise

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